Kuza
Kuza is dedicated to revolutionizing rural businesses by creating opportunities for youth, women, and small business owners to learn, connect, and grow through entrepreneurship. By leveraging digital technology and co-creating practical solutions with a global mindset, Kuza seeks to drive systems change, foster economic growth, and improve quality of life for underserved communities in Africa and Asia.
Theory of Change
Inputs
Curated digital content
Training and capacity building resources
Portable technology kits
Cross-sector partnerships with public, private, and philanthropy sectors
Engaged team of field leaders and digital innovators
Activities
Training and incubation of rural entrepreneurs
Digitization and dissemination of practical, localized knowledge
Connecting smallholders to inputs, markets, and finance
Building cross-sector rural business ecosystems
Outputs
Expansion of digital learning libraries
Thousands of youth Agripreneurs and millions of farmers upskilled
Bundled agricultural and business solutions delivered to rural areas
Outcomes
Growth of rural businesses and smallholder income
Job creation and reduction in youth and women unemployment
Transformation of rural economies through digital inclusion and entrepreneurship
Programs
1. Rural Entrepreneur Development Incubators (REDI)
Builds networks of youth Agripreneurs equipped with portable digital toolkits, who serve as last-mile service providers for smallholder farmers, bridging information, inputs, and markets to support commercial agriculture transformation.
Portable digital toolkits
Curated advisory content
Training for Agripreneurs
Partnerships with ecosystem actors
Financial and technical resources
Recruitment and training of youth Agripreneurs
Creation of local digital learning experiences
Delivery of bundled solutions (advisory, inputs, market access)
Building community trust
Coordinating with service providers
5,000 youth Agripreneurs trained
750,000+ smallholder farmers served
Digital learning content for 40+ crops and livestock
New service delivery models
Transformation from subsistence to commercial farming
Increased productivity and income for smallholders
Job creation and rural economic growth
Improved food security and community well-being
2. Micro Learning Platform & Kuza Leadership Academy
Provides bite-sized HD video skills content on entrepreneurship, business, soft skills, and agricultural best practices in local languages, along with structured leadership and technical training.
Library of curated learning content
Technical experts and content creators
Digital platform infrastructure
Feedback from users
Development of micro-learning content
Outreach and training workshops
Continuous updating based on feedback
Extensive digital content library
Access to structured deals and opportunities for youth
Improved technical and leadership skills among participants
Enhanced employability and entrepreneurial capacity
Digital inclusion for rural youth and women
Capacity expansion for rural businesses
Universal learning opportunities for marginalized groups
3. OneNetwork Digital Platform & 4P Ecosystem Model
Drives systemic change by convening and catalyzing actors from the public, private, and philanthropy sectors on a multi-sided digital platform. Coordinates performance standards, transparency, and accountability for all ecosystem players to benefit farmers and rural enterprises.
Multi-actor partnerships
Digital platform technology
Leadership and ecosystem coordination
Performance monitoring systems
Convening and managing cross-sector alliances
Facilitation of service delivery at the farmgate
Setting and monitoring standards
Co-created standards for ecosystem performance
Expanded network of rural entrepreneurs and partners
Rapid scaling of digital agriculture solutions
Sustainable rural communities built on trust
Exponential growth of trusted commercial relationships
Network effect driving system transformation
Wider access to quality agricultural services
4. Maisha Digital Platform (Health & Inclusion)
Provides digital mentorship, health education, and HIV awareness to youth, aiming to improve health behaviors and testing outcomes through scalable inclusion models.
Digital health education content
Strategic partnerships with health organizations
Technology platforms for outreach
Deployment of education and mentorship campaigns
Engagement of youth in digital health programs
Reached 3 million youth with HIV education
1 million received HIV status testing
Improved health outcomes and awareness in youth
Increased uptake of HIV testing among youth
Youth empowerment through digital mentorship
Other Information
Core Values
Entrepreneurship and Innovation – driving solutions through bold, childlike curiosity and technological advancement
Equity and Inclusion – democratizing access for rural and marginalized communities
Collaboration – co-creating with users and ecosystem actors for collective impact
Accountability and Transparency – meeting high standards as a Certified B Corporation
Trust – building sustainable rural communities on trusted relationships
Systems Change – catalyzing wide-scale transformation for enduring impact
Scale
6.2 million+ lives directly impacted
155,000 new jobs created in 6 years
253,000 small businesses supported
5,000 youth Agripreneurs deployed
750,000+ smallholder farmers served
Digital content library for 40+ crops and livestock
3 million youth reached with HIV education (Maisha platform)
Programs operational across Africa and Asia (with explicit work in Kenya, Rwanda, India, 11 African countries)
Affected Users
Youth in rural Africa and Asia
Women and female entrepreneurs
Smallholder farmers
Rural small business owners
Marginalized and impoverished communities
Development agencies and governments seeking scalable solutions
Geographical Areas
Africa (multiple countries including Kenya, Rwanda, 11 countries via Heifer partnership)
Asia (including India, South Asia)
Contact Info
Last updated