GivingTuesday
GivingTuesday is a global movement that unleashes the power of radical generosity to build a world founded on shared humanity, empathy, and solidarity. Through networked leadership, storytelling, and the global ritualization of giving, GivingTuesday seeks to make generosity part of everyday life, inspiring people across the world to give, collaborate, and transform their communities for the better.
Theory of Change
Inputs
Global network of movement leaders and volunteers
Financial support from philanthropies and partners (e.g., Gates Foundation, Ford Foundation, Google.org, Microsoft, Salesforce, GoFundMe, etc.)
Technology platforms and communication tools
Brand campaign resources (logos, campaigns, toolkits)
Data infrastructure via Data Commons
Activities
Mobilizing global giving events and days of generosity
Supporting local leadership and campaign innovation
Building partnerships across sectors and geographies
Providing research, data, and learning opportunities
Storytelling and amplifying acts of giving
Outputs
Millions engaged annually in generosity across 100+ countries
Billions of dollars in donations and millions of volunteer hours
Rich data insights and research reports
Hundreds of local and thematic GivingTuesday campaigns
Thousands of resources/toolkits distributed
Outcomes
Transformational shift in global attitudes and behaviors toward generosity
Strengthened civil society and social capital
Greater inclusion and pluralism in philanthropy and civic engagement
Ongoing growth of generosity as a social norm
Programs
1. Annual GivingTuesday Global Event
An annual global event uniting people, nonprofits, businesses, and communities around a dedicated day for collective generosity through donations, volunteering, advocacy, and community action. The event catalyzes giving and sparks year-round acts of kindness and collaboration.
Global communication platforms
Nonprofit, business, and civic sector partnerships
Leadership network across 100+ countries
Financial resources for movement-building
Brand assets and toolkits
Coordinating global day of giving
Disseminating campaign materials and calls-to-action
Providing leadership and campaign support to country and community leaders
Media amplification and storytelling
Hundreds of millions participating worldwide
Billions of dollars and millions of hours donated
Campaign toolkits distributed to thousands of organizations
Engagement reports and data insights produced
Cultural normalization of generosity
Increased philanthropic engagement and civic participation year-round
Strengthened trust, solidarity, and social capital within communities
Sustainable, scalable global movement for good
2. GivingTuesday Spark
A youth-focused engagement initiative inspiring, empowering, and resourcing young people to lead peer-driven acts of generosity and campaigns in their communities, schools, and online networks.
Youth leaders and volunteers
Educational resources, guides, and toolkits
Support from GivingTuesday staff and partners
Communication channels and events
Leadership development for youth
Hands-on service projects
Online and offline youth campaigns
Storytelling and content amplification
Spark Chapters and Spark Leaders established globally
Resources and campaign guides distributed
Increased youth participation on GivingTuesday and throughout the year
Stronger culture of youth-driven generosity and leadership
Youth as community changemakers
Sustained engagement of young people in social good
3. Starling Collective Fellowship
A fellowship program for grassroots activists, organizers, and innovators to develop, implement, and share creative approaches to catalyze generosity, empathy, and justice at the community level worldwide.
Financial support through fellowships
Training and learning cohorts
Access to global peer network
Facilitation by GivingTuesday team
Capacity-building workshops and peer learning
Project implementation in local communities
Knowledge exchange and amplification of best practices
Dozens of fellows supported annually
Innovative projects and campaigns piloted worldwide
Best practices and lessons disseminated across the GivingTuesday network
Community-driven solutions to local and global challenges
Expanded leadership in underrepresented contexts and demographics
Movement growth through innovation and experimentation
4. GivingTuesday Communities
Local, regional, or cause-based coalitions that coordinate GivingTuesday campaigns to address unique challenges and rally their own communities through tailored generosity initiatives.
Local community leaders/organizers
Movement-building toolkits
Partnership engagement (business, nonprofit, local government)
Marketing and data resources
Community visioning and goal-setting
Recruiting stakeholder/volunteer participation
Organizing local events and campaigns
Monitoring and learning from outcomes
Hundreds of local coalitions and campaigns annually
Locale-tailored toolkits and materials distributed
Peer-networking and learning events facilitated
Increased local social cohesion and impact
Community leaders empowered
Scalable, replicable models for community-driven generosity
5. GivingTuesday Data Commons
A collaborative ecosystem advancing understanding and measurement of generosity, giving patterns, and social sector impact worldwide through open datasets, research, and analytics.
Partnerships with 180+ data providers and 2,000+ collaborators
Sophisticated data infrastructure and dashboards
Funding for research and analysis
Global access to GivingTuesday platform
Collecting, harmonizing, and sharing giving data
Producing research reports and dashboards
Sector-wide convenings and knowledge dissemination
Comprehensive data dashboards, research publications, and metrics
Reports on trends in philanthropy, giving, and civic behavior
Engagement with researchers, organizations, and policymakers
Deeper insights into global generosity trends
Improved effectiveness of social sector initiatives
Evidence-based strategies for advancing radical generosity
Other Information
Core Values
Interconnection: Strength through organic, distributed creativity and collaboration
Collective Success and Accountability: Shared measures and humility across the network
Intellectual Curiosity and Shared Learning: Constant learning and improvement from a global base
Collaborative Experimentation and Innovation: Open to new models and bold strategies
Abundance Mindset: Belief in the plenitude and generative nature of generosity
Equity, Compassion, and Justice: Centering communities and uplifting the most marginalized
Empowerment of Local Leadership: Elevating diverse, unexpected leaders as changemakers
Scale
105 National Movements
300+ Local Communities
Millions of acts of generosity annually
38.1 million participants in 2025 (U.S.)
$4 billion donated in the U.S. (2025)
Cumulative $22.5 billion donated globally since 2012, with year-over-year growth
Affected Users
Individuals worldwide (regardless of age, background, identity)
Youth leaders and students (through Spark)
Grassroots community organizers and NGOs
Nonprofits, civic groups, and social enterprises
Refugees, marginalized identities, and communities in need
Local and national cause/identity-based coalitions
Geographical Areas
Global (all continents, 100+ countries)
United States, Canada, India, Africa, Europe, Latin America & the Caribbean, among other specific national movements
Contact Info
To
Priyanka Dutt- [email protected]
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